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An Idea A Day by David Thompson

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ONLINE MARKETING

BE PROMINENT ON GOOGLE

Jim Blythe

THE INTERNET HAS, of course, wrought many changes in the way businesses operate. One of the major ones is in corporate communications, simply because people no longer sit around waiting for companies to communicate with them. Typically, people seek out information online, and in fact control the flow of information.

This has major implications for public relations. People seek out information from sources that they find agreeable, either from the viewpoint of being familiar and easy to use or from the viewpoint of having content that matches with the individual’s own views. People are not passive ...

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