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An Idea A Day by David Thompson

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MARKETING

KEEPING YOUR PRODUCT OFFERING CURRENT

Jeremy Kourdi

The idea

One of the most effective ways to keep your company current and cutting-edge is to cultivate an awareness of changing consumer concerns. Understanding your customer is vital to good business, but clients are not fixed in their desires. Their needs and wants change regularly, and for a variety of reasons—to claim you are truly at the forefront of your industry you must maintain knowledge of, and cater to, these changing demands. ...

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