OF COURSE! ALL firms link their PR and their advertising, surely? Not to mention their other communications—sales promotions, personal selling, websites, etc., etc., etc.
However, most firms only make these links in a superficial way, perhaps using the advertising to refer to a particularly successful PR campaign, or creating a PR campaign based around a particular advertisement. Really slick companies will create an integrated campaign based on a combination of communication techniques, each one boosting the other.
When Sega introduced its Mega-CD games console, the company knew ...
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