O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

PUBLIC RELATIONS

DO A RANDOM ACT OF KINDNESS

Jim Blythe

MANY BUSINESSES HAVE strong associations with other businesses that are important to them. For example, estate agents and lawyers have a symbiotic relationship: lawyers rely on estate agents for conveyancing business, and estate agents rely on lawyers for referring people who are (for example) dealing with a deceased relative’s house sale, or looking to value a property.

Likewise, lawyers and accountants often feed work to each other, and doctors and chemists work closely together. All businesses rely on someone else—that’s the nature of business—so why not recognize the importance of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required