An Introduction to Writing for Electronic Media

Table of contents

1. Cover
2. Halftitle
3. Title
4. Copyright
5. Dedication
6. Contents
7. Preface
8. Acknowledgments
9. 1 Getting Started: Loading the Application and Sharpening the Pencil
   1. Introduction
   2. Background
   3. Script Variations
   4. Media Differences
   5. Basic Writing Skills
   6. Language of Discrimination
   7. The Law and Censorship
   8. The Audience and Distribution
   9. Summary
   10. Be Sure To…
   11. Exercises
   12. Additional Sources
10. 2 Media Production for Writers
    1. Introduction
    2. Writer’s Relationship with Production
    3. What Is Production?
    4. Why Production for Writers?
    5. The Language of Production
    6. Video Production Techniques
    7. Audio Production Techniques
    8. Digital and Web Production Techniques
    9. Summary
    10. Be Sure To…
    11. Exercises
    12. Additional Sources
11. 3 Spots: Public Service Announcements, Program Promotions, and Commercials
    1. Introduction
    2. Background
    3. Public Service Announcements
    4. Promotional Announcements
    5. Commercial Announcements
    6. Audience Analysis
    7. Ethics
    8. The Law
    9. Writing Spot Copy
    10. Copywriting
    11. Copy Formatting
    12. Instructions for Dual-Column Format Using Microsoft Word
    13. Instructions for Single-Column Format Using Microsoft Word
    14. Production Values
    15. Summary
    16. Be Sure To…
    17. Exercises
    18. Additional Sources
12. 4 News
    1. Introduction
    2. The Fourth Estate
    3. Print Newswriting Basics
    4. Electronic Newswriting Basics
    5. Newswriting Guidelines
    6. Interviewing
    7. Know Your Stylebook—Objectivity and Fairness
    8. Radio Newswriting
    9. Television Newswriting
    10. Internet Newswriting
    11. Summary
    12. Be Sure To…
    13. Exercises
    14. Additional Sources
13. 5 Documentaries
    1. Introduction
    2. Background
    3. Types of Documentaries
    4. Script and Production Patterns
    5. Sponsored Documentaries, Biographies, and Docudramas
    6. Docudramas
    7. Documentary Preproduction Process
    8. Documentary Formats
    9. Writing a Documentary
    10. Summary
    11. Be Sure To…
    12. Exercises
    13. Additional Sources
14. 6 Informational Productions
    1. Introduction
    2. Background
    3. Writing Corporate Media Scripts
    4. Writing Educational Media Scripts
    5. Summary
    6. Be Sure To…
    7. Exercises
    8. Additional Sources
15. 7 Animation
    1. Introduction
    2. Background
    3. The Production Process
    4. The Writing Process
    5. Writing Techniques
    6. Summary
    7. Be Sure To…
    8. Exercises
    9. Additional Sources
16. 8 Games
    1. Introduction
    2. Background
    3. Types of Games
    4. Writing Game Scripts
    5. Script Formats
    6. Developing Plot and Action Lines
    7. Summary
    8. Be Sure To…
    9. Exercises
    10. Additional Sources
17. 9 Drama
    1. Introduction
    2. Background
    3. Stages of Scriptwriting
    4. Dramatic Script Formats
    5. Summary
    6. Be Sure To…
    7. Exercises
    8. Additional Sources
18. 10 The Internet
    1. Introduction
    2. Background
    3. Types of Internet Messages
    4. E-Mail
    5. World Wide Web
    6. Types of Web Sites
    7. E-Commerce
    8. Streaming Media
    9. Audio Streaming
    10. Video Streaming
    11. Writing for the Internet
    12. E-Mail, Chat Lines, and Instant Messaging
    13. Newsgroups and Blogs
    14. Interactive Producing
    15. Interactive Writing
    16. Electronic Commerce
    17. Internet Problems
    18. Summary
    19. Be Sure To…
    20. Exercises
    21. Additional Sources
19. 11 Future
    1. Introduction
    2. The Search
    3. Networking
    4. Internship
    5. Resume
    6. Cover Letter
    7. Portfolio
    8. Interviewing
    9. Freelancing
    10. Representation
    11. Summary
    12. Be Sure To…
    13. Exercises
    14. Additional Sources
20. Appendix A
21. Appendix B
22. Appeddix C
23. Glossary
24. Index