An Introduction to Writing for Electronic Media

CHAPTER 6

Informational Productions

Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education. I have never let schooling interfere with my education.

—Mark Twain, American humorist, novelist, short story author, and wit (1835–1910)

Informational productions provide the quickest and most efficient systems to communicate a consistent, accurate message to a large number of people at a single time for the purpose of increasing a specific audience’s knowledge.

Introduction

Corporate and educational media productions share many techniques and goals, but as private media (as opposed to public media of radio, television, and motion pictures), their techniques are unique and narrowly targeted ...