20 Chapter 2 Digital Data
The language of modern multimedia is digital. Most multimedia products—presen-
tations, websites, tutorials, games, and films—are created and delivered using digital
computers. Multimedia developers encounter a varied, and constantly changing, array
of digital codes—ASCII, RTF, TIFF, JPEG, PDF, MP3, .MOV, and so on. Understanding their
nature, purposes, advantages, and limitations is essential for effective work in all areas
of digital media.
This chapter presents the elements of digital encoding and explores the basic tech-
niques and issues common to the digital representation of various media. After complet-
ing this chapter you should understand:
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Relationships between symbol, data, and information
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Main ...