Skip to Main Content
An Introduction to Digital Multimedia
book

An Introduction to Digital Multimedia

by T.M. Savage, K.E. Vogel
October 2008
Beginner content levelBeginner
335 pages
13h 31m
English
Jones & Bartlett Learning
Content preview from An Introduction to Digital Multimedia
5.1 The Text Tradition
103
The suggestive, engaging power of text does not belong to poets alone. Politicians
use it: “Ask not what your country can do for you; ask what you can do for your coun-
try” (John F. Kennedy). And so do advertisers: “99 and
44/100
pure” (Ivory soap); and song
writers: “I tried to forget you but you tied bells to your name. They jingled every time I
thought of you, without shame” (Jewel). Multimedia developers also craft their words to
capture the attention and to engage the imaginations of their readers.
Like all writers, multimedia developers value text for its universality, its clarity and effi-
ciency, and its powers of abstraction, engagement, and suggestion. But unlike traditional
writers, the multimedia developer ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

An Introduction to Digital Multimedia, 2nd Edition

An Introduction to Digital Multimedia, 2nd Edition

T.M. Savage, K.E. Vogel
IBM System Storage DS3500 Introduction and Implementation Guide

IBM System Storage DS3500 Introduction and Implementation Guide

Sangam Racherla, Reza Fanaei Aghdam, Hartmut Lonzer, L G (Len) O'Neill, Mario Rodriguez, Vaclav Sindelar, Alexander (Al) Watson

Publisher Resources

ISBN: 9780763750527