230 Chapter 11 Multimedia Development
Multimedia permeates all areas of modern communication and entertainment. From
advertising and marketing to games, training, and education, multimedia is producing
new products and transforming the creation of old ones. Print publications increasingly
use the Web to distribute words and images, to add late-breaking developments, and to
more fully engage their readers with audio and video. Television uses the tools of digital
multimedia to produce traditional commercials and programming and to add new forms
of interactivity using a wide variety of websites. Few educational publishers—and virtu-
ally no marketing campaigns—ignore the potential contributions of multimedia to their
products.
This wide ...