7Marketing Your Content
Congratulations, you have finished your film! Now what? You want people to watch your movie, don’t you? How will they know to watch it? Simple—you’re going to tell them! How are you going to do that? By getting the word out, of course! You will first need to create a marketing strategy to get the work out, beginning with your marketing goal. Your marketing goal would be to get people to come out and see your project.
Identify Your Audience
You will want to identify your target viewing audience—the people most likely to come out and view your film. Your target audience may include viewers of a certain age, gender, demographic location, income group, education level, and/or lifestyle. Once ...
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