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An Introduction to Film and TV Production
book

An Introduction to Film and TV Production

by Joseph Richie, Karen Russell, Airielle J. Taylor, Tameka Winston
July 2022
Beginner content levelBeginner
224 pages
5h 51m
English
Routledge
Content preview from An Introduction to Film and TV Production

7Marketing Your Content

DOI: 10.4324/9781003186182-16

Congratulations, you have finished your film! Now what? You want people to watch your movie, don’t you? How will they know to watch it? Simple—you’re going to tell them! How are you going to do that? By getting the word out, of course! You will first need to create a marketing strategy to get the work out, beginning with your marketing goal. Your marketing goal would be to get people to come out and see your project.

Identify Your Audience

You will want to identify your target viewing audience—the people most likely to come out and view your film. Your target audience may include viewers of a certain age, gender, demographic location, income group, education level, and/or lifestyle. Once ...

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Publisher Resources

ISBN: 9781000606584