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An Introduction to Film and TV Production
book

An Introduction to Film and TV Production

by Joseph Richie, Karen Russell, Airielle J. Taylor, Tameka Winston
July 2022
Beginner content levelBeginner
224 pages
5h 51m
English
Routledge
Content preview from An Introduction to Film and TV Production

Insider Interview

Moncherie Holmes

CEO of MOJO Marketing + PR

DOI: 10.4324/9781003186182-17

How can a PR firm help an independent filmmaker releasing a film?

PR is many times the number-one strategy for films because of the industry’s ever-ready news cycle. Meaning, at any stage of an independent film project the right project is newsworthy.

A PR firm can help amplify the project for investors, advertisers, and community engagement through media in the beginning while helping to amplify great stories, reviews, and attendance once complete. Overall, hiring a PR firm can create buzz that drives film-goers and their reviews of the project.

What are some advantages of traditional marketing?

Traditional marketing is not dead; it’s evolved. The ...

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Publisher Resources

ISBN: 9781000606584