Video Description
Analytics has rapidly become a competitive differentiator and is now entering a new stage of maturity: Analytics 3.0.
Analytics 1.0 is marked by enterprises assembling business intelligence systems and expertise to drive reporting and descriptive analytics.
Analytics 2.0 involves the emergence of large, fast moving, external, and unstructured data from various new and interesting sources.
But with Analytics 1.0 and 2.0 the business impact has not always been clear. That is now changing. Analytics 3.0 marks the stage of maturity where leading organizations realize measurable business impact from the combination of traditional analytics and big data.
In this interactive Harvard Business Review webinar, analytics industry pioneer Tom Davenport explains Analytics 3.0 and its key characteristics, and describes how your organization can use Analytics 3.0 to produce measurable business benefits.