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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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5. Enabling Analytics Through Information Technology

Perspective: Applying Analytics to IT and Enabling Big Data and Analytics Across an Enterprise

Analytics and customers are on the mind of many chief information officers (CIOs). In a 2011 survey, “The Essential CIO: Insights from the Global Chief Information Officer Study,” 83% of CIOs said they had plans that include using business intelligence and analytics to increase competitiveness, and ...

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