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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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Praise for Analytics Across the Enterprise

“Few major high-tech companies eat their own dog food. But give IBM credit: It practices what it preaches. This book provides an inside look at how IBM has applied analytics to nine business functions, the lessons it has learned, and the value it has derived. This book is valuable for anyone in a large company who wants to know how to apply analytics profitably.”

Wayne Eckerson, Principal Consultant, Eckerson Group, and author, Secrets of Analytical Leaders: Insights from Information Insiders

Analytics Across the Enterprise shows how even the most complex enterprise can transform itself with analytics. A powerful collection of real-world projects shows that using analytics to improve decisions, especially ...

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