This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.
- Title: Analytics and Witch-Doctoring
- Release date: March 2011
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449305826
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