2
DATA
The Prerequisite for Everything Analytical
YOU CAN’T BE ANALYTICAL without data, and you can’t be really good at analytics without really good data. Now, on to the next chapter!
Well, in case you need more information, the rest of this chapter is about the data environment your organization needs to become more analytical. We’ll begin by describing the key components of data management for analytics as employed by the most sophisticated or “stage 5” companies. As we suggest in the introduction to part one, not every organization needs to be at stage 5 for data, but unlike other topics in this book, data management is best addressed by considering how close your organization can come to this ideal. Next we’ll discuss how to progress ...
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