3
ENTERPRISE
Integrating Across Organizational Silos
YES, WE KNOW we just gave you an entire chapter on data, but stay with us for one more example. A major multinational ventured out to become an analytical company in 2006 by launching OneData—a global initiative to manage information as a critical, competitive asset. The initiative encouraged the company to draw on, as on executive put it, “one source of truth” to fuel better business insights and, ultimately, better business decisions. The OneData program grasped an important principle about analytics: the opposite of an enterprisewide perspective isn’t a local or independent perspective, but a fractured one. To develop an enterprisewide view of analytics, a company must do more than integrate ...
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