Part One
WHAT DOES IT TAKE TO PUT ANALYTICS TO WORK in your business? What capabilities and assets do you need in order to succeed with analytics initiatives? The next five chapters describe the success factors. We group them under the acronym DELTA—the Greek letter (depicted as Δ or δ) that signifies “change” in an equation. Together they can change your business equation:
D for accessible, high-quality data
E for an enterprise orientation
L for analytical leadership
T for strategic targets
A for analysts
Why are these elements so important? First of all, good data is the prerequisite for everything analytical; it is “clean” in terms of accuracy and format. Customer data, for example, has a unique identifier for each ...
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