The objective of this example email campaign is to see whether the buying habits of customers are affected by the type of model used in advertising, with an A/B-style test format. The campaign randomly splits up the creative content delivered in an email campaign. One version of the email shows pictures of models wearing a dress. The other version of the email does not have models; it just shows the same dress on a mannequin.
Examples of the email campaign (in the form of an Excel spreadsheet) can be found ...
