Clear and concise business questions need to be formulated prior to developing a hypothesis and conducting statistics for an online promotion or investigation of some sort. The variables that are collected should be organized in such a way as to answer those business questions, and the statistical techniques that will be used should be known beforehand so that the data to answer the business questions are at hand. Data is just a bunch of numbers until the data is cleaned, organized, and arranged. This part is so essential ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
R. OkunevAnalytics for Retailhttps://doi.org/10.1007/978-1-4842-7830-7_11. The Basics of Statistics
Rhoda Okunev1
(1)
Tamarac, FL, USA
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