12 Application of advanced tools to bolster the business performance of companies in the new normal
Subhash Chander Arora and Vinod Kumar Singh
1 Introduction
In this digitalized world, the use of automated and advanced tools like Artificial Intelligence (AI), Machine Learning (ML) and blockchain technology is getting increased acceptance so as to better serve the market demands (Enholm et al., 2021). In layman’s language, the concept rotates around coming up with machines and systems that operate like humans (Makarius et al., 2020). The term was first coined by John McCarthy in the year 1956 to define scientific and technical knowledge of developing smart computer programs so as to carry out activities of visualization, ...
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