Analytics the Right Way

Index

A

• A/B test, 50, 134, 177, 183
• AI.Humanity initiative, 24
• alpha (linear regression), 161
• alpha threshold, 126
• analysis/analyses
  • anecdotal, 123, 189
  • decisions and bias, 124–128
  • descriptive, 167, 189
  • exploratory, 108n
  • historical, 175
  • paralysis, 125
  • scientific, 41, 42, 123n, 189
  • statistical, 121
  • that account for confounding bias, 171
  • unit of, 177, 182, 183
• analytics process, 6
• Andreesen, Marc, 3
• approach(es)
  • analytics, 28
  • assumption-based, 22
• ARPANET, 3
• artificial intelligence
  • and data, 11
  • in data and analytics, 188
  • data review board and, 26
  • executing mechanisms autonomously, 203
  • generative, 49
  • machine learning and, 199–209
  • medical scans and, 24–25
  • methodologies from, 6
  • operational enablement and, 51
  • regret minimization in, 33
  • technologies, 30
  • tool based on an LLM, 14
• assignment, random, 179–181
• attribution (marketing technique), 172

B

• Berners-Lee, Tim, 3
• beta (linear regression), 162
• bias
  • analysis decisions and, 124
  • confirmation, 21, 95
  • confounding, 130, 133–135, 166, 171, 172–185
  • included in data, 22, 24–26
  • in methodology, 130
  • missing data and, 125
  • omitted variables, 151–153
  • random and nonrandom selection, 169–171
  • reduction of, 123–124, 151
  • selection, 130–132, 155, 166, 167, 168–171
  • sources of, 130
  • as source of uncertainty, 155
  • survivorship, 131, 132
• “big table mentality,” 5
• Bonferroni correction, 126n
• business
  • goals, 107, 110, 117
  • intelligence, 26, 57, 80n, 91, 227
  • value, 2, 3, 6, 62, 83, 206, 220, 222, 223, 228

C

• causal arrows, 173–174
• causal inference, ...