Analytics the Right Way

About the Authors

Tim Wilson

Tim started his career in architecture, pivoted quickly to technical writing, and then found himself working in marketing communications just as the internet was starting to become a thing that businesses took seriously in the early 2000s as a means of finding, acquiring, and keeping customers. In retrospect, he realizes he was in the right place at the right time to have this weird and wonderful thing called “web analytics” land in his lap—a primitive but useful set of technologies for collecting and analyzing the behavior of visitors to the website of the high tech B2B company where he was working at the time. He went on to head up the business intelligence department at that same company before stepping into the agency and consulting world: creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; consulting with the analytics teams at various Fortune 500 companies on the their strategies, processes, and tactics for effectively putting analytics to actionable use; and then cofounding a consultancy, facts & feelings (factsandfeelings.io), dedicated to helping organizations productively employ research, analytics, and experimentation to drive growth. Tim is a long-time creator of pragmatic content for analysts and marketers, including, in 2008, cofounding the still-running Data and Analytics Wednesday monthly meetup in Columbus, Ohio, and cohosting the biweekly Analytics Power ...