Analyzing Social Media Networks with NodeXL

Chapter 14

YouTube

Contrasting Patterns of Content, Interaction, and Prominence

Dana Rotman and Jennifer Golbeck

University of Maryland, College Park, MD

Outline

14.1 Introduction

14.2 What Is YouTube?

14.3 YouTube’s Structure

14.3.1 Videos

14.3.2 Users’ Channels

14.4 Networks in YouTube

14.4.1 Video Networks

14.4.2 Users’ Networks

14.5 Hubs, Groups, and Layers: What Questions can Social Network Analysis of YouTube Answer?

14.5.1 Video Network

14.5.2 User Networks

14.6 Importing YouTube Data into NodeXL

14.6.1 Importing Video Data

14.6.2 Importing User Data

14.6.3 Ethical Considerations

14.6.4 Problems With YouTube Network Data

14.7 Preparing YouTube Network Data

14.8 Analyzing YouTube Networks

14.8.1 User Networks

14.8.2 Video Networks ...