Analyzing the Social Web

Table of Contents

1. Cover image
2. Title page
3. Table of Contents
4. Copyright
5. Dedication
6. List of Figures
7. Acknowledgments
8. Foreword
9. Preface
10. Chapter 1. Introduction
    1. Analyzing the social web
    2. A brief history of the social web
    3. Websites discussed
    4. Tools used
    5. Exercises
11. Chapter 2. Nodes, Edges, and Network Measures
    1. Basics of network structure
    2. Representing networks
    3. Basic network structures and properties
    4. Exercises
12. Chapter 3. Network Structure and Measures
    1. Describing nodes and edges
    2. Describing networks
    3. Exercises
13. Chapter 4. Network Visualization
    1. Graph layout
    2. Visualizing network features
    3. Scale issues
    4. Exercises
14. Chapter 5. Tie Strength
    1. The role of tie strength
    2. Measuring tie strength
    3. Tie strength and network structure
    4. Tie strength and network propagation
    5. Exercises
15. Chapter 6. Trust
    1. Defining trust
    2. Nuances of trust
    3. Measuring trust
    4. Trust in social media
    5. Inferring trust
    6. Network-based inference
    7. Similarity-based trust inference
    8. Exercises
16. Chapter 7. Understanding Structure Through User Attributes and Behavior
    1. Analyzing attributes and behavior
    2. Exercises
17. Chapter 8. Building Networks
    1. Modeling networks
    2. Sampling methods
    3. Egocentric network analysis
    4. Exercises
18. Chapter 9. Entity Resolution and Link Prediction
    1. Link prediction
    2. Entity resolution
    3. Incorporating network data
    4. Link prediction: Case study—Friend recommendation
    5. Entity resolution: Case study—Finding duplicate accounts
    6. Conclusion
    7. Exercises
19. Chapter 10. Propagation in Networks
    1. Epidemic models
    2. Threshold models
    3. The firefighter problem
    4. Stochastic models
    5. Applications of epidemic models to social media
    6. Exercises
20. Chapter 11. Community-Maintained Resources
    1. Supporting technologies for community-maintained resources
    2. User motivations
    3. Exercises
21. Chapter 12. Location-Based Social Interaction
    1. Location technology
    2. Mobile location sharing
    3. Location-based social media analysis
    4. Privacy and location-based social media
    5. Conclusions
    6. Exercises
22. Chapter 13. Social Information Filtering
    1. Social sharing and social filtering
    2. Automated recommender systems
    3. Case study: Reddit voting system
    4. Case study: Trust-based movie recommendations
    5. Conclusions
    6. Exercises
23. Chapter 14. Social Media in the Public Sector
    1. Analyzing public-sector social media
    2. Case study: Social media to solve an attempted child abduction
    3. Case study: Congressional use of twitter
    4. Case study: Predicting elections and astroturfing
    5. Exercises
24. Chapter 15. Business Use of Social Media
    1. Measuring success
    2. Broadcast example: Will it Blend? Marketing campaign
    3. Interaction and monitoring example: Zappos customer service
    4. Social media failure example: Celeb boutique and the NRA
    5. Conclusions
    6. Exercises
25. Chapter 16. Privacy
    1. Privacy policies and settings
    2. Aggregation and data mining
    3. Data ownership and maintaining privacy online
    4. Respecting privacy in social media analysis
    5. Exercises
26. Chapter 17. Case Study: Social Network Strategies for Surviving the Zombie Apocalypse
    1. Introduction
    2. Related work and background of the zombie apocalypse
    3. Network strategies for the individual: Avoiding infection
    4. Network strategies for the government: Stopping the spread
    5. Network strategies for the individual: Obtaining information
    6. Network strategies for the government: Information sharing
    7. Exercises
27. References
28. Glossary
29. Index