Understanding Structure Through User Attributes and Behavior
Structural analysis of social networks provides insight about how people relate to one another and where they fit within the larger pattern of connections. Structure only reveals some of what is happening in a network. After understanding patterns of relationships, it’s necessary to delve deeper and analyze attributes of the people and their interactions in the network.
However, to really understand what’s happening in a network, it is important to look beyond the structure—at users’ attributes, behavior, the content they are sharing, and their interactions. Attributes are characteristics of a node. For a person, attributes could include age, gender, or location. Behavior
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