3Expertise from Websites: Pedagogical Perspectives in Information and Communication
Luc MASSOU
CREM, Université de Lorraine, Metz, France
3.1. Introduction
We begin this chapter with a two-fold observation: despite the placement and growing influence of digital social networks and mobile applications in the Web-based communications of organizations (companies, communities, media, associations, etc.), it must be understood that the desktop versions (to be used on computers) of their websites still remain in place. In most cases, they still remain an anchor point for their digital communication strategy, to which their social networks and mobile versions are anchored. And this has remained the case as responsive Web design (adaptation of a website in three main formats: for computer, tablet and smartphone) has become widespread, and a shift to mobile first design, to use an expression increasingly popular among Web design professionals (Drouillat 2016; Nogier and Leclerc 2016), has become the norm over several years. Indeed, recent audience figures or surveys on digital uses attest to this trend: according to the Alliance for press and Media Figures (APCM 2020), the mobile Web traffic for the top 10 media sites in France most often (in nine cases out of 10) exceeds that of their fixed websites, whose figures are also increasingly closer to those of their mobile and tablet applications. And according to the annual survey on the spread of information and communication technologies ...