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Anatomy of a Design Proposal
book

Anatomy of a Design Proposal

by Michael Janda
February 2014
Intermediate to advanced
84 pages
1h 52m
English
Peachpit Press
Content preview from Anatomy of a Design Proposal

Hourly

You and your clients agree on an hourly rate. You track your hours and bill your clients in regularly agreed-upon intervals (such as weekly or monthly).

Pros for you: For every hour you spend on a project, you have something to bill for. This structure eliminates the risk of losing money on a project.

Cons for you: Value pricing doesn’t come into play in this structure. If you design a logo in one hour, you are locked into charging your clients the agreed-upon hourly rate even though the value of the logo to the clients far exceeded what they paid for it.

Pros for the clients: Clients do not need a clearly defined project scope to begin working with you. They have the flexibility to change their mind about their needs and add new items ...

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Publisher Resources

ISBN: 9780133830101