The Fixed-Bid Pricing Dartboard
Trying to determine how to price your work fairly can be a daunting task. In my experience, most clients prefer working with fixed-bid pricing; they take comfort in knowing exactly what they are going to get for exactly what price. On the designer side, there is comfort in knowing exactly what you are going to charge for the scope of work.
Fixed-bid pricing presents several challenges, not the least of which is the fact that you have to base your price on something. When I first started freelancing, that something was often hours. I decided to charge around $60 per hour for my time, and then I would ballpark my hours and send an estimate to my client. The problem with this pricing technique was that I am a very ...
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