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And What Do You Do? by Katie Ledger, Barrie Hopson

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Step 9 My brand

9781408134306_And_0186_001

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‘We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple – and that hard.’Tom Peters99

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CEO of Me Inc.

Jamie Oliver is a brand. Oprah is a brand. McDonald’s is a brand. And before starting a portfolio career, you need to think like one, too. A brand is a trust mark, an authentic individual or organisation we can rely on to deliver ...

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