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And What Do You Do? by Katie Ledger, Barrie Hopson

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About Hugh MacLeod

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Hugh MacLeod is a cartoonist, who makes his living publishing fine art prints via the Internet. See: www.gapingvoidgallery.com

Hugh is also well known for his ideas about how Web 2.0 affects advertising and marketing. After a decade of working as an advertising copywriter, Hugh started blogging at gapingvoid.com in 2001. He began by publishing his cartoons but as time wore on he started blogging about his other main interest: marketing.

In 2004, he wrote ‘Ignore Everybody’ (http://www.gapingvoid.com/Moveable_Type/archives/000932.html and ‘The Hughtrain’ (http://hughtrain.com), both of which were widely read in the blogosphere ...

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