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I. Your Marketing Message
1. Your Android App Marketing Strategy: Grand Slam or Base Hits?
2. What Makes for a Winning App?
3. Identifying Your App’s Unique Value
4. Identifying Your Target Audience
5. Building Your App’s Total Message
II. Delivering Your Message
6. Electronic Word of Mouth
7. Using Social Media in Your App Marketing
8. Timing Your Marketing Activities
9. Getting the Word Out About Your App
III. Pricing Your Android App
10. Pricing Your App
11. Conducting an App Pricing Analysis
12. Selling Value over Price
13. Breaking into the Android Market Top Paid Apps
14. Level the Playing Field with a Free App
15. The App Pricing Rollercoaster
16. App Promotions and Cross-Selling
17. Using Android Analytics ...