Sex App-eal
Marketing Basics to Attract More Buyers
Any man has a chance to sweep any woman off her feet. He just needs the right broom.
—Hitch
“Get a hold of yourself, Chad. Not cool. Come on, man, get it together.”
My mind raced as I walked awkwardly through the noisy crowd. I was a freshman in college, attending the first party of the year for the 2003 class. Colored lights dotted the room, songs by Snoop Dog, and Jay-Z blasted overhead, while kegs of beer were flowing like Niagara Falls.
The girls were wearing dresses and heels, and the guys looked as though they had walked out of a GQ magazine. I seemed to be the only one there who didn't get the memo about the dress code. Though everyone else was dressed for a night on the town, I was wearing a T-shirt, jeans, and sandals with socks. My hair was disheveled and my untrimmed beard made me appear as if I had walked in from a campsite rather than a magazine spread.
People were laughing and joking with each other. As I shuffled through the crowd, I tried to look confident. I threw out a smile, which somehow stayed stuck like I had been injected with Botox. I felt uncomfortable, self-conscious, and out of place.
As I walked through the crowd, I could feel the eyes of the people I walked past staring at me. I nervously jetted to the nearest open spot and sat down.
Suddenly, the most gorgeous girl I had ever seen walked by.
She ...
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