
The Genesis of Apple
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Because they were going into business, they needed a name for their
company. According to Wozniak, it was Jobs who thought up the name for
their new computer company one afternoon as the two drove along Highway
85 between Palo Alto and Los Altos. “Steve was still half involved with a
group of friends who ran the commune-type All-One Farm in Oregon. And
he would go up and work there for a few months before returning to the
Bay Area. He had just come back from one of his trips and we were driving
along and he said ‘I’ve got a great name: Apple Computer.’ Maybe he worked
in apple trees. I didn’t even ask. Maybe it had some ...