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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Apple III Fiasco
41
After two years of development, the Apple III was announced on May 19,
1980, during the National Computer Conference (NCC) in Anaheim,
California. With Apple’s typical air for spectacle, the company rented
Disneyland for ve hours the following night at a cost of $42,000 and
transported an estimated 7,000 NCC attendees to the site in British double-
decker buses.
Apple was proud of the
Apple III because it represented
many rsts for the company.
Foremost, it was the company’s
first attempt at building a
powerful business computer.
It was also the company’s rst
major departure from the ...
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Publisher Resources

ISBN: 9781457172472Errata