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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
From Xerox, with Love
73
Putting the Mac into proper historical perspective is impossible without
considering its forerunner, Apple’s ill-fated Lisa computer. The Lisa began
life in the fall of 1978 when Steve Jobs and William “Trip” Hawkins
III, manager of marketing planning, began brainstorming about a next-
generation project that would break from the Apple II mold. But it wasn’t
until July 30, 1979, that the Lisa project really got under way when Ken
Rothmuller was hired as project manager. As conceived, the Lisa was nothing
like the Mac. For that matter, Lisa, the project, bore little resemblance to
Lisa, the product.
In 1979, ...
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Publisher Resources

ISBN: 9781457172472Errata