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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
From Xerox, with Love
78
“We’re really banking everything
on Lisa’s technology. If Lisa
fails, we’ll be just another half-
billion or billion-dollar computer
company.”
Steve Jobs, carefully specifying Lisa
technology, not the Lisa itself
(BusinessWeek, January 31, 1983)
Despite Lisa’s failure, Apple’s sales
peaked at $11 billion in fiscal 1995.
“The Lisa failed because it was
very under-powered, and so
while it did beautiful things, it
did them very slowly.”
Alan Kay
$9,995. As Rothmuller had warned three years earlier, feature creep boosted
the price of the computer to the point where only well-heeled businesses
could afford it. Instead of its traditional ...
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Publisher Resources

ISBN: 9781457172472Errata