
The Making of Macintosh
87
Cold Cash for a Code Name
In naming his Macintosh project, Raskin bucked the trend of using female
code names. He thought the practice was sexist, and it was. The Annie
project, for which Markkula originally tried to recruit Raskin, was a thinly
veiled reference to Little Annie Fanny, the well-endowed cartoon character
(created by Harvey Kurtzman and Willy Elder) that regularly appeared in
Playboy back then.
It’s often reported that Raskin misspelled the name of his favorite variety
of apples, but that’s unlikely given that he was manager of publications. “I
intentionally changed the spelling,” insists Raskin.