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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Making of Macintosh
87
Cold Cash for a Code Name
In naming his Macintosh project, Raskin bucked the trend of using female
code names. He thought the practice was sexist, and it was. The Annie
project, for which Markkula originally tried to recruit Raskin, was a thinly
veiled reference to Little Annie Fanny, the well-endowed cartoon character
(created by Harvey Kurtzman and Willy Elder) that regularly appeared in
Playboy back then.
It’s often reported that Raskin misspelled the name of his favorite variety
of apples, but that’s unlikely given that he was manager of publications. “I
intentionally changed the spelling,” insists Raskin.
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Publisher Resources

ISBN: 9781457172472Errata