
The Greatest Commercial That Almost Never Aired
109
The Greatest Commercial
That Almost Never Aired
Every true Macintosh fanatic has seen, or at least heard about, the famous
1984 television commercial that heralded the introduction of the Macintosh.
The spot, with its distinctive Orwellian vision, is indelibly imprinted in
the minds of Mac users the world over. What you don’t know about
the commercial will surprise you; what you think you know is probably
wrong.
First of all, the commercial was not inspired by the Macintosh. In late
1982, Apple’s advertising agency, Chiat/Day (www.chiatday.com), had
devised a corporate print ...