
The Mac Meets the Press
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When the Macintosh was introduced in 1984, Apple’s public relations and
marketing departments performed miracles, securing more coverage for its
newborn than for any other computer in history. Looking back with the aid
of 20/20 hindsight, read the following excerpts from several of the major
computer publications of the time and decide for yourself which journalists
were on the mark when it came to assessing the original Macintosh.
Byte
“The Lisa computer was important because it was the rst commercial
product to use the mouse-window-desktop environment. The Macintosh
is equally important because it makes that same ...