Skip to Main Content
Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Mac Meets the Press
115
When the Macintosh was introduced in 1984, Apple’s public relations and
marketing departments performed miracles, securing more coverage for its
newborn than for any other computer in history. Looking back with the aid
of 20/20 hindsight, read the following excerpts from several of the major
computer publications of the time and decide for yourself which journalists
were on the mark when it came to assessing the original Macintosh.
Byte
“The Lisa computer was important because it was the rst commercial
product to use the mouse-window-desktop environment. The Macintosh
is equally important because it makes that same ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Macintosh Bible, 8th Edition, The

Macintosh Bible, 8th Edition, The

Clifford Colby, Marty Cortinas
Chasing Digital

Chasing Digital

Anthony Stevens, Louis Strauss

Publisher Resources

ISBN: 9781457172472Errata