
Telecom Troubles
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Telecom Troubles
In many ways, the history of Apple consists of a long string of events in
which the company failed to capitalize on emerging markets that it correctly
identied years before its competitors. An excellent example is the trouble
Apple has had with telecommunications.
Apple’s entry into the online world began in 1984 during John Sculley’s
tenure as an effort to reduce the expense of supporting the company’s
worldwide network of dealers. An Apple II demo of an online system called
Apple Shared Knowledge was developed, but John Ebbs, Apple’s head of
support and formerly a senior executive at Gener ...