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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
Telecom Troubles
147
Telecom Troubles
In many ways, the history of Apple consists of a long string of events in
which the company failed to capitalize on emerging markets that it correctly
identied years before its competitors. An excellent example is the trouble
Apple has had with telecommunications.
Apple’s entry into the online world began in 1984 during John Sculley’s
tenure as an effort to reduce the expense of supporting the company’s
worldwide network of dealers. An Apple II demo of an online system called
Apple Shared Knowledge was developed, but John Ebbs, Apple’s head of
support and formerly a senior executive at Gener ...
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Publisher Resources

ISBN: 9781457172472Errata