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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Remarkable Rise and Fabulous Fall of John Sculley
153
If you’re a Macintosh true believer, you probably remember John Sculley
(born April 6, 1939) as the man who ripped the heart out of Apple when he
dethroned its folk-hero founder, Steve Jobs, in 1985. If you’re an investor,
you probably remember him as the shrewd businessman who guided and
grew Apple through many difcult years only to suffer the same fate he
had visited upon Jobs. Neither depiction is entirely fair, nor entirely false.
Sculley’s ten-year reign at Apple was lled with promise and enthusiasm,
intrigue and betrayal, recovery and triumph, anguish and irony.
When Mike Markkula ...
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Publisher Resources

ISBN: 9781457172472Errata