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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
From Diesel to Doctor
233
From Diesel to Doctor
Although Michael H. Spindler joined Apple in September 1980 as marketing
manager for European operations, the native of Berlin, Germany, didn’t
pop up on the radar screens of most Apple watchers until January 29,
1990, when he moved to Cupertino to assume the role of chief operating
ofcer, taking over the worldwide manufacturing and marketing units that
had previously reported to Jean-Louis Gassée. Nicknamed “The Diesel”
because of his ability to attack complex problems head-on with no-nonsense
management experience, Spindler was chugging down a career path that
would take him to the ...
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Publisher Resources

ISBN: 9781457172472Errata