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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
From Diesel to Doctor
238
investigated during his nal days
in charge), claiming it was the
only way Apple could survive.
He laid the blame for Apple’s
ills at Spindler’s feet. He argued
that Spindler’s new forecast of
30 percent Mac unit growth
was unrealistic in the face of
the Windows 95 tidal wave.
Spindler was still half-heartedly
entertaining offers where he
could find them but seemed
resigned to trying to service the
remaining Mac market as an
independent company. Spindler
fought back and the board stood
behind him. As Markkula told
The Wall Street Journal, “The
board has been very pleased
with Mi ...
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Publisher Resources

ISBN: 9781457172472Errata