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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Clone Quandary
245
Apple’s greatest strategic mistake may have been its refusal to license the
Macintosh hardware and operating system until it was too late. Many
observers reason that when the Mac was introduced in 1984, it was so far
superior to anything the competition offered that the only thing that held
Apple back from domination of the personal computer industry was the
company’s stubborn policy of going it alone.
Macs rely heavily on Apple’s proprietary read-only memory (ROM)
and custom-designed chips called ASICs, short for Application-Specic
Integrated Circuits. This prevents companies from producing Mac clones
without ...
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Publisher Resources

ISBN: 9781457172472Errata