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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
The Doctor’s Strong Medicine
263
Dr. Gilbert Frank Amelio’s tenure as Apple’s CEO was short and sour.
When he took over the company, it was in the worst shape in its rocky
history. He calmly surveyed the landscape, devised a no-frills recovery plan,
and methodically went about its implementation. His efforts were often
stymied by entrenched Apple executives, unforgiving market realities, and
meddling outsiders. He probably could have overcome all of these obstacles
had he not been blindsided by an advisor he himself brought back into the
Apple fold with the gutsy purchase of NeXT: Steve Jobs.
Amelio had earned a
reputation as a “ ...
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Publisher Resources

ISBN: 9781457172472Errata