
The Doctor’s Strong Medicine
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Dr. Gilbert Frank Amelio’s tenure as Apple’s CEO was short and sour.
When he took over the company, it was in the worst shape in its rocky
history. He calmly surveyed the landscape, devised a no-frills recovery plan,
and methodically went about its implementation. His efforts were often
stymied by entrenched Apple executives, unforgiving market realities, and
meddling outsiders. He probably could have overcome all of these obstacles
had he not been blindsided by an advisor he himself brought back into the
Apple fold with the gutsy purchase of NeXT: Steve Jobs.
Amelio had earned a
reputation as a “ ...