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Apple Confidential 2.0, 2nd Edition
book

Apple Confidential 2.0, 2nd Edition

by Owen Linzmayer
January 2004
Beginner to intermediate content levelBeginner to intermediate
344 pages
13h 15m
English
No Starch Press
Content preview from Apple Confidential 2.0, 2nd Edition
Happily Ever Apple?
294
some prospective engineers in the fall of 1997, Jobs was asked how long
he planned to stay at Apple, to which he replied, “I’m either going to be
CEO or chairman of the company forever. I turned Apple over to a bozo
once.” When asked the same question in mid-1998, Jobs replied, “Several
months ago, I woke up and decided that…I will do as best as I can for as
long as I can and not worry about what other people think. My focus is
on my family, Apple, and Pixar, in that order.” Jobs even turned down the
board’s offer of eight percent of the company (then worth $270 million)
in exchange for accepting the role of CEO.
On
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Publisher Resources

ISBN: 9781457172472Errata