88 4
◆
Developing Expertise
produces many of the world’s best-known and most widely used poly-
mers. Customers worldwide are served through regionally focused
business centers led by our European headquarters in Bergen Op
Zoom, The Netherlands, and in the Asia Pacific region at our
Singapore headquarters.
4.2 The Problem
GE Plastics currently provides a color matching service to customers.
Customers give GEP a physical sample of the color plastic they want,
and GEP either finds a close match from their color library or formu-
lates a new color to meet the customer’s needs. (See Figure 4.1.) GEP
currently has over 30,000 previously matched colors on file and ...