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Applying Knowledge Management
book

Applying Knowledge Management

by Ian Watson
January 2003
Intermediate to advanced content levelIntermediate to advanced
250 pages
6h 2m
English
Morgan Kaufmann
Content preview from Applying Knowledge Management
increased usage and loyalty, while actively reducing churn, by deliver-
ing a more cost-effective and intuitive service for end users. With a
strategic focus on the mobile and digital TV markets, the company de-
velops and designs applications specifically for these markets.
In this case study we focus on an emerging information overload
problem associated with the digital TV domain—the problem of lo-
cating relevant television information as we move toward hundreds
and thousands of available TV channels. We argue that such develop-
ments will signal an end to the traditional TV guides, and that the only
effective solution is the automatic personalization of programming
content. We describe the PTV system, a personalized electronic pro-
gram guide (EPG), ...
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Publisher Resources

ISBN: 9781558607606