No one who achieves success does so without acknowledging the help of others. The wise and confident acknowledge this help with gratitude.
âAlfred North Whitehead
I hope that this book accurately and usefully translates many great ideas from the philosophy of science into the language of marketing. Developing my background knowledge in this field in order to write the book was certainly a journey for me. On this journeyâto paraphrase Sir Isaac NewtonâI stood on the shoulders of giants. Many friends guided my way. You will read about the giants in the book. My friends, I acknowledge below.
The initial idea for my book came from my publisherâs editor for their Marketing Strategy and Consumer Behavior Collection, Dr. Naresh ...